Skip to content

Data Cultivation Workgroup Meetings

Scheduled Meetings:

Wednesday, August 14, 2024

Wednesday, October 9, 2024

Wednesday, December 11, 2024

11:00 AM - 12:00 PM PST

Discover the Power of a Data Cultivation Workgroup in the Produce Industry!

Join us for a series of meetings that dive into the benefits of establishing a Data Cultivation Workgroup.

  • Enhance your Knowledge of Data: We will start the working group with a series of presentations on how you can leverage your data, with potential applications from other industries.

  • Risk Assessment and Management: Learn how the data you are collecting can be leveraged to conduct better risk assessments and implement effective risk management strategies.

  • Improved Collaboration: Collaborate between industry, academia, and other organizations on how data can be used to advance food safety. This data working group can be a platform for members to share their learnings and information about their learnings.

  • Working on Data Projects: We will collaboratively work on projects to advance data science in the produce industry.


Gustavo Reyes
Gustavo A. Reyes
Food Safety Manager
Western Growers Science

Gustavo A. Reyes joined Western Growers in December 2023. Before joining Western Growers, he worked for 2.5 years in the food industry where he implemented and managed food safety/quality systems. Gustavo completed his Ph.D. in Food Science and an M.S. in Applied Statistics from the University of Illinois, where he worked on building process models to advance food safety for produce systems. Gustavo earned his bachelor’s in food science from the University of Nebraska in 2017.

At Western Growers Gustavo is responsible for the coordination of the CA LGMA amendment process, generating technical resources for our members, and supporting data analysis and data sharing effort through GreenLink®.

Arelne Haffa
Dr. Arlene Haffa
Professor, Department of Biology & Chemistry
CSU Monterey Bay
Dr. Arlene Haffa is a Professor in the Department of Biology & Chemistry at CSU Monterey Bay. She earned her doctorate at Arizona State University where she used laser physics to study electron transfer in photosynthetic bacteria. Her postdoctoral studies were done at the Monterey Bay Aquarium Research Institute (MBARI) in Moss Landing. She taught in the chemistry department at the University of Wisconsin-Oshkosh for four years before joining the faculty at CSU Monterey Bay in 2011.
Cole Smith
Staff Research Associate
University of California, Davis and Agriculture and Natural Resources
Cole is a Staff Research Associate with University of California, Davis and Agriculture and Natural Resources. His primary research area is sustainable nutrient management and soil fertility. His Ph.D. research has focused on the use of organic amendments within vegetable cropping agroecosystems of the California’s central coast, aiming to quantifying tradeoffs between conservation management and nitrogen fertilizer use. Cole holds a master’s degree from UC Davis in Soil Science & Biogeochemistry and has been with the UC system for 8 years implementing extension-based outreach and education programs to divert organic waste from landfills, improve soil health and promote the adoption of sustainable agricultural practices.

Steve Brazeel Headshot
Steve Brazeel
Elevated Foods

In 2000, Steve Brazeel founded SunTerra Produce, which has grown from a one-person produce brokerage firm into an industry-leading, full-service platform handling sales, marketing, farming, food safety, harvesting, storage, and distribution activities for specialty crop producers on over 10,000 acres throughout the US and Mexico. Born out of SunTerra‘s participation in the USDA’s ground-breaking Farmers to Families Food Box program, Project FoodBox was launched in 2020. Since the program’s inception, the SunTerra/Project FoodBox teams have delivered over 85 Million pounds of fresh fruits and vegetables to communities in need through its network of food banks, community organizations, and health care plans.

Elevated Foods, founded by Mr. Brazeel in 2020, was recently awarded a $20M grant as part of USDA’s Partnerships for Climate Smart Commodities program. Elevated was formed to bring more profit to farmers by incentivizing the adoption of new technologies & practices and providing technical support to help make them more efficient and resilient.

Featuring Karen Ross
Secretary of the California Department of Food and Agriculture

KAREN ROSS was appointed Secretary of the California Department of Food and Agriculture on January 9, 2019, by Governor Gavin Newsom. 

In re-appointing Secretary Ross, Governor Newsom cited her unmatched leadership experience in agricultural issues nationally, internationally and in California, in areas including environmental stewardship, climate change adaptation and trade. 

Secretary Ross was initially appointed by Governor Edmund G. Brown Jr. in 2011.

For more information please contact Gustavo Reyes | 949.294.5441

Copyright © 2024, Western Growers


Jason_Resnick 2
Jason Resnick
Senior Vice President and General Counsel
Western Growers

Jason Resnick joined Western Growers in 2003 and now serves as Senior Vice President and General Counsel. His responsibilities include overseeing the organization’s legal department, trade practices department, H-2A Services division, and corporate governance as Western Growers’ corporate secretary.  Jason provides advice and counsel on various legal, business and policy matters. Jason has primary staff liaison responsibility over the Western Growers Board of Directors, and the WG Executive and Labor Committees.

Click here for Jason Resnick's full biography.